June 2011
124 posts
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Sneakers by Joe Delorenzo
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Vancouver Riots 360 Degree Video
The Vancouver riots following their Stanley Cup loss were not a beautiful thing. 360 degree video technology, however, is. This short look at the scene on the streets of Vancouver after the Game 7 loss to the Boston Bruins from NorthStudio360 combines the two, creating an eerie sort of dichotomy that makes you want to scream, “This is so cool!” on the one hand and, “This is...
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After the Cup: Sons of Sakhnin United
It might prove easy to dismiss After the Cup as yet another politically motivated film, appealing mostly to the peace-loving hippy demographic. To do so, though, would be to miss the bigger picture. After all, if you have been to the Middle East or to Israel/Palestine specifically, you know that politics are so unavoidable that they have become a way of life; to say that this film mixes soccer...
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Today's Photograph
Home of the New Hampshire Fisher Cats, the AA Eastern League team of the Toronto Blue Jays.
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Reebok Classic Vintage Pack
Reebok is one of those shoe companies that can release something new, call it “vintage,” and actually mean it (as opposed to calling something vintage in order to market it as vintage). Based on their fitness brand from the 80s, the pack includes the Freestyle Hi, Workout Low Plus, Ex-O-Fit Hi, and Classic Leather styles. To be released in Fall/Winter 2011 and available anywhere...
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Jerusalem Biking
It’s an idea that oozes creativity, but you wouldn’t necessarily think a successful business model: tourists + bikes + the holiest city on earth + midnight = entrepreneurial gold? It’s a unique formula, but thus far a good one — Jerusalem Midnight Biking is currently one of the top-rated tours of the city on TripAdvisor and was recently featured in national Israeli paper...
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Nike Betterworld
No one combines advertising with creativity better than Nike. Their new BetterWorld spot featuring the voice of Nike co-founder Phil Knight is proof. The animated ad touts Nike’s global mission, energy efficiency, and ability to innovate and confront problems beyond the sports world throughout its history. Shameless piece of self-aggrandizement? Perhaps. But it is difficult to argue with...
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WatchFriday Night Throwdown - A short film by Scott Cramer highlighting an underground boxing ring in New York City where male models fight local boxers. Artfully shot and beautifully sequenced, the film features extended footage from the matches themselves and interviews with the fighters. The real strength of the film is the perspective from which it is shot; you really do feel like you’re in...
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Scumco & Sons
Scumco & Sons is a skateboard company based in Pittsburgh aiming to appeal to skaters with a creative flair. Their boards look to make statements, evidenced by a recent line detailing the ABCs of ultra-offensive rap lyrics (uh, difficult to explain really). The company defies the mass-marketing often involved with skateboard decks these days and handcrafts each board out of exotic hardwood....
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WatchThis is just cool. In this short film called Pi, Thomas Blanchard cuts together shots of fast-paced bike park BMX riding in a methodically brilliant way. The juxtaposition of BMX action with a soothing, introspective piano riff creates an effect that you could almost fall asleep to, in a good way. To see a director take something as worldly and action-packed as riding a bike and turn it into...
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WatchCastles in the Sky - This is an artfully-crafted trailer for the new surfing film Castles in the Sky. A large part of the allure of surfing is the location — there aren’t many sports that can claim such a vast and beautiful arena. The film aims to take full advantage of the visual nature inherent to the sport, filming some of the best surfers on earth on some of the most incredible...
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WatchNike Football - We don’t often think of advertising as an art form, but Nike has pushed their own marketing style to the next level with this new series of football-based ad campaigns. The Pro Combat campaign highlights specific footballers and the way in which they prepare for matches. Never Look Back focuses on a few different types and styles of football cleats. This video gives you the...
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WatchMax 100 - The Book Project
