The Vancouver riots following their Stanley Cup loss were not a beautiful thing. 360 degree video technology, however, is. This short look at the scene on the streets of Vancouver after the Game 7 loss to the Boston Bruins from NorthStudio360 combines the two, creating an eerie sort of dichotomy that makes you want to scream, “This is so cool!” on the one hand and, “This is terrible!” on the other. Either way, it is difficult to look away or resist constantly turning the camera during this film in order to take it all in. A good-looking technology that could have a serious impact on the greater sports scene in the near future.
It might prove easy to dismiss After the Cup as yet another politically motivated film, appealing mostly to the peace-loving hippy demographic. To do so, though, would be to miss the bigger picture. After all, if you have been to the Middle East or to Israel/Palestine specifically, you know that politics are so unavoidable that they have become a way of life; to say that this film mixes soccer and politics is simply to say it is about soccer and based in Israel. Admittedly, this sort of overarching metanarrative can sometimes turn away the rational stats-loving sports geeks among us, but you might be surprised how easily you get sucked into this artful piece of filmmaking by Christopher Browne.
Reebok is one of those shoe companies that can release something new, call it “vintage,” and actually mean it (as opposed to calling something vintage in order to market it as vintage). Based on their fitness brand from the 80s, the pack includes the Freestyle Hi, Workout Low Plus, Ex-O-Fit Hi, and Classic Leather styles. To be released in Fall/Winter 2011 and available anywhere Reeboks are sold around the globe.
It’s an idea that oozes creativity, but you wouldn’t necessarily think a successful business model: tourists + bikes + the holiest city on earth + midnight = entrepreneurial gold? It’s a unique formula, but thus far a good one — Jerusalem Midnight Biking is currently one of the top-rated tours of the city on TripAdvisor and was recently featured in national Israeli paper Ha’aretz. Why the late start? As creator Moshe Gold explains, it wasn’t so much a willful decision to stay up all night as it was a safety issue. In such a big city, large groups riding bikes could cause problems in the middle of the day. He might have stumbled into the idea, but it is still a pretty cool model worth emulating elsewhere
No one combines advertising with creativity better than Nike. Their new BetterWorld spot featuring the voice of Nike co-founder Phil Knight is proof. The animated ad touts Nike’s global mission, energy efficiency, and ability to innovate and confront problems beyond the sports world throughout its history. Shameless piece of self-aggrandizement? Perhaps. But it is difficult to argue with results, and Nike’s Midas touch seems to know no bounds.
Scumco & Sons is a skateboard company based in Pittsburgh aiming to appeal to skaters with a creative flair. Their boards look to make statements, evidenced by a recent line detailing the ABCs of ultra-offensive rap lyrics (uh, difficult to explain really). The company defies the mass-marketing often involved with skateboard decks these days and handcrafts each board out of exotic hardwood. If you skate and have a little spare cash or if you just enjoy a healthy mixture of sports and art, these boards are definitely worth a look.